TikTok is known as a social network for short videos, but what if someone told you that TikTok is a restaurant too? That’s exactly what the company will do in the US with the announcement of TikTok Kitchen, which will take viral food videos to the next level with a food delivery service.
The social network works with Virtual Dining Concepts to turn meals from popular TikTok videos into real dishes that users can order. TikTok Kitchen will be launched in around 300 US locations in 2022. The company is already planning to serve more than 1,000 locations by the end of next year.
Customers can order dishes that have gone viral on TikTok, such as baked feta noodles, a smash burger, corn ribs, and pasta chips. As TechCrunch noted, baked feta was one of the most searched dishes on Google in 2021 after it gained popularity on TikTok.
It is unknown if these dishes will be on the TikTok Kitchen menu permanently or if they will only be available for a limited time. The report mentions that the creators receive recognition for these dishes, which “will be highlighted throughout the partnership”.
“Proceeds from TikTok Kitchen sales will benefit both the creators who inspired the menu item and to encourage and help other creators to express themselves on the platform, in line with TikTok’s mission to inspire creativity and to bring joy to its users, ”said TikTok.
TikTok notes that the idea of TikTok Kitchen is more about offering food to fans on the internet than about TikTok’s attempt to become a real restaurant. TikTok Kitchen is expected to hit the market in March 2022.
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