“I kept my eyes and ears on him for a while,” says Ulman. “I love Benjamin’s music, his voice impressed me first and foremost.” Trillado has released a new song that draws everyone’s attention, Nuisance, released by Push Records. He says he “tried to crack the Triple J code for a while, and Nuisance was played on Roots and All. I want to raise enough money to bring out an EP. “
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A 16-week homegrown act is selected by a jury for a $ 10,000 scholarship. Boom.
“There’s no restriction, it’s not a government thing to jump through hoops. I don’t care what people do with the money; Pay rent, eat, it’s your choice, ”says Ulman.
The big winner will also get a mentoring session from Killing Heidis Ella Hooper. “Could you imagine a more angelic speaker? She is the embodiment of what it means to be discovered as a young nude, ”says Ulman of the 1996 Triple J Unearthed winner.
“The $ 10,000 grant would be incredible. It’s about feeling like you’re part of the music industry and it’s nice to get to the level of these great artists, ”says Trillado. For his 30-minute set, he shares the bandwidth with the established acoustic strummer Chris Lanzon, who has 47,000 TikTok followers, and the homegrown Sydney act Ula.
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Isol-Aid’s move from Instagram to TikTok (it’s also streamed on the web) has met with cautious optimism on the part of some and confusion on the other.
“Strange, some people think they’re too cool for TikTok,” says Ulman. “TikTok is not used enough by musicians in this country. They have millions of users worldwide and it’s curated to have TikTok cast the Isol-Aid livestreams into people’s For You feeds. “
There were technical reasons for the change, such as trying to improve access for the visually impaired. However, the key advantage of TikTok over Instagram for musicians is the potential financial gain.
“TikTok games contribute to streams and charts so that artists receive the royalties. If your song is trending on TikTok, it’s huge because of the wide reach, ”she says. Baker Boy, Fleetwood Mac and Lil Nas X have all felt the TikTok boom.
Trillado hugged the platform early. “I use TikTok to spread musical ideas and see how people react, it’s good for my soul and it’s a bit of fun, there is no pressure,” he chuckles.
“Live streams are weird because of all the comments that keep popping up on the screen. I just love to play. “
Isol-Aid Homegrown, Wed, July 28, 5:55 p.m. to 7:30 p.m. www.isolaidfestival.com www.tiktok.com/@isolaidfestival
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